Essentials of services marketing / (Record no. 31231)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781292089959 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.85132012 WI ES |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Wirtz, Jochen |
| TITLE STATEMENT | |
| Title | Essentials of services marketing / |
| Statement of responsibility, etc | Jochen Wirtz, Christopher Lovelock |
| EDITION STATEMENT | |
| Edition | 3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Singapore : |
| Publisher | Pearson, |
| Date | c2018. |
| PHYSICAL DESCRIPTION | |
| Extent | 670 p. : |
| Other Details | col. ill. ; |
| Size | 29 cm. |
| SUMMARY | |
| Summary | "Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, students read less to learn more. For undergraduate services marketing courses."--Publisher's website. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Service industries |
| General | Marketing |
| ADDED ENTRY | |
| Name | Lovelock, Christopher H. |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 848 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 846 |
| ADDED ENTRY | |
| -- | 4227 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-07-23 | KINOKUNIYA | 658.85132012 WI ES | T0056285 | 2017-05-16 | 2017-05-16 | REGULAR |