Lurin, Pierre A.

Business planning for managers and entrepreneurs : how to write better business plans that set you apart Pierre Alexandre Lurin - Berlin : Investaura Publications, c2014. - 324 p. : ill. ; 22 cm.

with 100 illustrations and case studies from ICT industry -- cover

This guide is the ultimate reference for business planning practitioners. Following an introduction, it contains 13 chapters: Getting Started - Structuring a business plan - a Case study of a UMTS service provider - What can we learn from the crash? Financial Statements and Valuation - Understanding financial statements - Valuing businesses - Checklist of common pitfalls Forecasting Revenues and Costs - Forecasting is an art - Forecasting on the supply side - Forecasting demand Advanced Techniques - Knowing your competitors - Value chain and business model - Scenario planning - Valuing business opportunities as 'Real Options' 'Business Planning for Managers and Entrepreneurs' is illustrated with 100 pictures, including examples and case studies from the ICT industry.


Business Planning--Managers
Business Planning--Entrepreneurs

658.4012 LU BU

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