Doyle,Gillian
Understanding media economics Gillian Doyle - 2nd ed. - Los Angeles : SAGE, c2013. - xii, 216 p. : ill. ; 25 cm.
Notes : Previous edition: 2002.
Includes bibliographical references (pages 192-212) and index.
Also issued in print format.
"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication."--Publisher website.
9781412930772
Mass media--Economic aspects
338.4730223 DO UN
Understanding media economics Gillian Doyle - 2nd ed. - Los Angeles : SAGE, c2013. - xii, 216 p. : ill. ; 25 cm.
Notes : Previous edition: 2002.
Includes bibliographical references (pages 192-212) and index.
Also issued in print format.
"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication."--Publisher website.
9781412930772
Mass media--Economic aspects
338.4730223 DO UN