Understanding media economics (Record no. 31381)
[ view plain ]
| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781412930772 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 338.4730223 DO UN |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Doyle,Gillian |
| TITLE STATEMENT | |
| Title | Understanding media economics |
| Statement of responsibility, etc | Gillian Doyle |
| EDITION STATEMENT | |
| Edition | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles : |
| Publisher | SAGE, |
| Date | c2013. |
| PHYSICAL DESCRIPTION | |
| Extent | xii, 216 p. : |
| Other Details | ill. ; |
| Size | 25 cm. |
| GENERAL NOTE | |
| General note | Notes : Previous edition: 2002. Includes bibliographical references (pages 192-212) and index. Also issued in print format. |
| SUMMARY | |
| Summary | "Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication."--Publisher website. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Mass media |
| Geographic | Economic aspects |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 4867 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 4868 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-06-18 | AMAUK | 338.4730223 DO UN | T0056459 | 2017-07-03 | 2017-05-29 | REGULAR |