Dayal, Manoj
Media metrics : an introduction to quantitative research in mass communication / Manoj Dayal - Los Angeles : SAGE, c2017. - xxv, 458 p. : ill. ; 24 cm.
Foreword by Prof. Sanjeev Bhanawat Foreword by Dr Tabitha Nyaboke Otieno Preface Acknowledgments Media Metrics: A Conceptual Framework Mathematics in Media Research Data Processing and Analysis in Mass Communication Measures of Central Tendency in Media Research Measures of Dispersion in Media Studies Measures of Asymmetry in Mass Communication Measures of Relationship and Other Measures in Media Research Parametric Testing of Hypothesis in Media Studies Non-parametric Testing of Hypothesis in Mass Communication Chi-square Test in Media Research Analysis of Variance in Media Studies Multivariate Analysis Techniques in Mass Communication Report Writing in Quantitative Media Research Computer Applications in Quantitative Media Studies Glossary Statistical Value Tables Index Answers to Questions and Problems.
The book is a comprehensive introduction to the application of statistical tools and techniques in media research.
9789386062161
2016048486
Mass media--Research--Methodology
302.230727 DA ME
Media metrics : an introduction to quantitative research in mass communication / Manoj Dayal - Los Angeles : SAGE, c2017. - xxv, 458 p. : ill. ; 24 cm.
Foreword by Prof. Sanjeev Bhanawat Foreword by Dr Tabitha Nyaboke Otieno Preface Acknowledgments Media Metrics: A Conceptual Framework Mathematics in Media Research Data Processing and Analysis in Mass Communication Measures of Central Tendency in Media Research Measures of Dispersion in Media Studies Measures of Asymmetry in Mass Communication Measures of Relationship and Other Measures in Media Research Parametric Testing of Hypothesis in Media Studies Non-parametric Testing of Hypothesis in Mass Communication Chi-square Test in Media Research Analysis of Variance in Media Studies Multivariate Analysis Techniques in Mass Communication Report Writing in Quantitative Media Research Computer Applications in Quantitative Media Studies Glossary Statistical Value Tables Index Answers to Questions and Problems.
The book is a comprehensive introduction to the application of statistical tools and techniques in media research.
9789386062161
2016048486
Mass media--Research--Methodology
302.230727 DA ME