| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2016048486 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789386062161 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
302.230727 DA ME |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Dayal, Manoj |
| TITLE STATEMENT |
|---|
| Title |
Media metrics : |
| Subtitle |
an introduction to quantitative research in mass communication / |
| Statement of responsibility, etc |
Manoj Dayal |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Los Angeles : |
| Publisher |
SAGE, |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxv, 458 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| CONTENTS |
|---|
| Contents |
Foreword by Prof. Sanjeev Bhanawat Foreword by Dr Tabitha Nyaboke Otieno Preface Acknowledgments Media Metrics: A Conceptual Framework Mathematics in Media Research Data Processing and Analysis in Mass Communication Measures of Central Tendency in Media Research Measures of Dispersion in Media Studies Measures of Asymmetry in Mass Communication Measures of Relationship and Other Measures in Media Research Parametric Testing of Hypothesis in Media Studies Non-parametric Testing of Hypothesis in Mass Communication Chi-square Test in Media Research Analysis of Variance in Media Studies Multivariate Analysis Techniques in Mass Communication Report Writing in Quantitative Media Research Computer Applications in Quantitative Media Studies Glossary Statistical Value Tables Index Answers to Questions and Problems. |
| SUMMARY |
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| Summary |
The book is a comprehensive introduction to the application of statistical tools and techniques in media research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Mass media |
| Geographic |
Research |
| -- |
Methodology |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
5412 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
5894 |