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Contemporary issues in marketing and consumer behaviour

Parsons, Elizabeth

Contemporary issues in marketing and consumer behaviour Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis - 2nd ed. - New York, NY : Routledge, 2017. - 185 pages ; 24 cm.

Earlier edition: 2009.

Includes bibliographical references and index.

ISBN: 9780415826914 9780415826907

LCCN: 2017002758

Subjects--Topical Terms:
Marketing
Consumer behavior

Dewey Class. No.: 658.8 PA CO

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