| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2017002758 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415826914 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415826907 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.8 PA CO |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Parsons, Elizabeth |
| TITLE STATEMENT |
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| Title |
Contemporary issues in marketing and consumer behaviour |
| Statement of responsibility, etc |
Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis |
| EDITION STATEMENT |
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| Edition |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
New York, NY : |
| Publisher |
Routledge, |
| Date |
2017. |
| PHYSICAL DESCRIPTION |
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| Extent |
185 pages ; |
| Size |
24 cm. |
| GENERAL NOTE |
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| General note |
Earlier edition: 2009. |
| CONTENTS |
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| Contents |
Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management -- Ethical consumers and the moralised brandscape -- Politicising consumption - consumerising politics -- Marketing spaces and places -- The globalised marketplace. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Consumer behavior |
| ADDED ENTRY |
|---|
| Name |
Maclaran, Pauline |
| ADDED ENTRY |
|---|
| Name |
Chatzidakis, Andreas |
| MAIN ENTRY--PERSONAL NAME |
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| -- |
5619 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
3 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
633 |
| ADDED ENTRY |
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| -- |
5620 |
| ADDED ENTRY |
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| -- |
5621 |