The three value conversations :
Peterson, Erik
The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale Erik Peterson ... [et al.] - New York : McGraw-Hill Education, c2015. - xvii, 232 p. : ill. ; 24 cm.
Provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.
9780071849715 0071849718
2015016488
Sales promotion
Communication in marketing
BUSINESS & ECONOMICS / Sales & Selling
658.85 PE TH
The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale Erik Peterson ... [et al.] - New York : McGraw-Hill Education, c2015. - xvii, 232 p. : ill. ; 24 cm.
Provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.
9780071849715 0071849718
2015016488
Sales promotion
Communication in marketing
BUSINESS & ECONOMICS / Sales & Selling
658.85 PE TH