Global entrepreneurship and new venture creation in the sharing economy Edited by Norhayati Zakaria and Leena Kaushal - Hershey, PA : IGI Global, c2018. - xv, 244 p. : ill. ; 29 cm. - Advances in business strategy and competitive advantage (ABSCA) book series .
Notes: "Premier reference source"--Cover.
"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--
9781522528357
2017010752
New business enterprises
Entrepreneurship
658.11 GL OB
Notes: "Premier reference source"--Cover.
"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--
9781522528357
2017010752
New business enterprises
Entrepreneurship
658.11 GL OB