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Stone, Bob, 1918-2007.

Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs. - 8th ed. - New York : McGraw-Hill, c2008. - xxviii, 663 p. : ill ; 25 cm.

Includes index.

ISBN: 9780071458290 (hbk.) 0071458298 (hbk.)

LCCN: 2008298156

Nat. Bib. No.: GBA698060 bnb

Nat. Bib. Agency Control No.: 013607322 Uk

Subjects--Topical Terms:
Direct marketing.

LC Class. No.: HF5415.126 / .S757 2008

Dewey Class. No.: 658.8/72