Successful direct marketing methods : (Record no. 3244)

MARC details
000 -LEADER
fixed length control field 00959cam a22003134a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080718s2008 nyua 001 0 eng c
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008298156
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA698060
Source bnb
NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 013607322
Source Uk
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071458290 (hbk.)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071458298 (hbk.)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm76797920
CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency BAKER
-- BTCTA
-- YDXCP
-- BWX
-- BGU
-- UMC
-- DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.126
Item number .S757 2008
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition information 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093432.0
CONTROL NUMBER
control field 20758
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Stone, Bob,
Dates associated with a name 1918-2007.
TITLE STATEMENT
Title Successful direct marketing methods :
Remainder of title interactive, database, and customer-based marketing for digital age /
Statement of responsibility, etc. Bob Stone and Ron Jacobs.
EDITION STATEMENT
Edition statement 8th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2008.
PHYSICAL DESCRIPTION
Extent xxviii, 663 p. :
Other physical details ill ;
Dimensions 25 cm.
GENERAL NOTE
General note Includes index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Jacobs, Ron,
Dates associated with a name 1948-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
08/10/2018 658.84 ST SU T0033578 37.77 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 02/07/2008 AMAUK 37.77