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Artificial intelligence for marketing :

Sterne, Jim, 1955-

Artificial intelligence for marketing : practical applications / Jim Sterne - Hoboken, New Jersey : John Wiley & Sons, c2017. - xix, 344 p. : ill. ; 24 cm. - Wiley & SAS business series .

Includes index.

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.

ISBN: 9781119406334 1119406331

LCCN: 2017019610

Subjects--Topical Terms:
Marketing
Artificial intelligence

Dewey Class. No.: 658.80028563 ST AR

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