Artificial intelligence for marketing : (Record no. 32478)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017019610
ISBN
International Standard Book Number 9781119406334
ISBN
International Standard Book Number 1119406331
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.80028563 ST AR
MAIN ENTRY--PERSONAL AUTHOR
Authors Sterne, Jim,
Dates 1955-
TITLE STATEMENT
Title Artificial intelligence for marketing :
Subtitle practical applications /
Statement of responsibility, etc. Jim Sterne
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hoboken, New Jersey :
Publisher John Wiley &​ Sons,
Date c2017.
PHYSICAL DESCRIPTION
Extent xix, 344 p. :
Other Details ill. ;
Size 24 cm.
SERIES STATEMENT
Series statement Wiley &​ SAS business series
GENERAL NOTE
General note Includes index.
SUMMARY
Summary A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Artificial intelligence
MAIN ENTRY--PERSONAL AUTHOR
-- 10298
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 3
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 370
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last borrowed Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
23/01/2020 6 7 658.80028563 ST AR T0057846 06/01/2020 19/10/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 18/02/2018 KInokuniya