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Brandscendence :

Clark, Kevin A.

Brandscendence : three essential elements of enduring brands / Kevin A. Clark. - Chicago, IL : Dearborn Trade Pub., c2004. - viii, 247 p. : ill ; 24 cm.

Includes index.

ISBN: 0793183030 9780793183036

LCCN: 2004006707

Subjects--Topical Terms:
Brand name products.
Brand name products--Management.
Brand name products--Valuation--Management.

LC Class. No.: HD69.B7 / C53 2004

Dewey Class. No.: 658.8/27

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