Brandscendence : (Record no. 3271)

MARC details
000 -LEADER
fixed length control field 00806cam a22002774a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040322s2004 ilua 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004006707
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0793183030
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780793183036
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number C53 2004
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition information 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093434.0
CONTROL NUMBER
control field 20785
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Clark, Kevin A.
TITLE STATEMENT
Title Brandscendence :
Remainder of title three essential elements of enduring brands /
Statement of responsibility, etc. Kevin A. Clark.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago, IL :
Name of publisher, distributor, etc. Dearborn Trade Pub.,
Date of publication, distribution, etc. c2004.
PHYSICAL DESCRIPTION
Extent viii, 247 p. :
Other physical details ill ;
Dimensions 24 cm.
GENERAL NOTE
General note Includes index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Valuation
-- Management.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.827 CL BR T0033736 12.95 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 03/08/2008 Clouston&Hall 12.95