Mariotti, Steve, 1953-
Entrepreneurship : starting and operating a small business Steve Mariotti, Caroline Glackin - 4th Global ed. - Boston [u.a.] : Pearson, c2016. - 565 p. : col. ill. ; 28 cm. - Always learning .
Includes index.
Contents: Unit 1: entrepreneurial pathways
Entrepreneurs recognize opportunities
The business plan : road map to success
Creating business from opportunity
Unit 1: Case study: spanx
Unit 2: Integrated marketing
Exploring your market
Developing the right marketing mix and plan
Smart selling and effective customer service
Unit 2: Case study: kitchen arts & letters, inc
Unit 3: Show me the money : finding, securing, and managing it
Understanding and managing start-up, fixed, and variable costs
Using financial statements to guide a business
Cash flow and taxes
Financing strategy: debt, equity, or both?
Unit 4: Case study: Lee's ice cream
Unit 5 operating a small business effectively
Addressing legal issues and managing risk
Operating for success
Management, leadership, & ethical practices
Unit 4: case study: onlc training centers
Unit 5: Cashing in the brand
Franchising, licensing, and harvesting: cashing in your brand
Unit 5: Case study: honest tea
Appendix 1 Sample student business plan : University Parent, Inc
Appendix 2 Bizbuilder business plan
Appendix 3 Resources for entrepreneurs
Appendix 4 Useful formulas and equations.
Summary: Textbook for Organizing Your Small Business 10145185 ; Financial Management for Small Business 10145186 ; Marketing Your Small Business 10145187 ; Entrepreneurial Service Management 10145188 ; Writing a Business Plan-Small Business 10145189.
9781292097411
Management
Entrepreneurship
658.11 MA EN
Entrepreneurship : starting and operating a small business Steve Mariotti, Caroline Glackin - 4th Global ed. - Boston [u.a.] : Pearson, c2016. - 565 p. : col. ill. ; 28 cm. - Always learning .
Includes index.
Contents: Unit 1: entrepreneurial pathways
Entrepreneurs recognize opportunities
The business plan : road map to success
Creating business from opportunity
Unit 1: Case study: spanx
Unit 2: Integrated marketing
Exploring your market
Developing the right marketing mix and plan
Smart selling and effective customer service
Unit 2: Case study: kitchen arts & letters, inc
Unit 3: Show me the money : finding, securing, and managing it
Understanding and managing start-up, fixed, and variable costs
Using financial statements to guide a business
Cash flow and taxes
Financing strategy: debt, equity, or both?
Unit 4: Case study: Lee's ice cream
Unit 5 operating a small business effectively
Addressing legal issues and managing risk
Operating for success
Management, leadership, & ethical practices
Unit 4: case study: onlc training centers
Unit 5: Cashing in the brand
Franchising, licensing, and harvesting: cashing in your brand
Unit 5: Case study: honest tea
Appendix 1 Sample student business plan : University Parent, Inc
Appendix 2 Bizbuilder business plan
Appendix 3 Resources for entrepreneurs
Appendix 4 Useful formulas and equations.
Summary: Textbook for Organizing Your Small Business 10145185 ; Financial Management for Small Business 10145186 ; Marketing Your Small Business 10145187 ; Entrepreneurial Service Management 10145188 ; Writing a Business Plan-Small Business 10145189.
9781292097411
Management
Entrepreneurship
658.11 MA EN