Entrepreneurship : (Record no. 32862)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781292097411 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.11 MA EN |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Mariotti, Steve, |
| Dates | 1953- |
| TITLE STATEMENT | |
| Title | Entrepreneurship : |
| Subtitle | starting and operating a small business |
| Statement of responsibility, etc | Steve Mariotti, Caroline Glackin |
| EDITION STATEMENT | |
| Edition | 4th Global ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston [u.a.] : |
| Publisher | Pearson, |
| Date | c2016. |
| PHYSICAL DESCRIPTION | |
| Extent | 565 p. : |
| Other Details | col. ill. ; |
| Size | 28 cm. |
| SERIES STATEMENT | |
| Series statement | Always learning |
| GENERAL NOTE | |
| General note | Includes index. |
| CONTENTS | |
| Contents | Contents: Unit 1: entrepreneurial pathways Entrepreneurs recognize opportunities The business plan : road map to success Creating business from opportunity Unit 1: Case study: spanx Unit 2: Integrated marketing Exploring your market Developing the right marketing mix and plan Smart selling and effective customer service Unit 2: Case study: kitchen arts & letters, inc Unit 3: Show me the money : finding, securing, and managing it Understanding and managing start-up, fixed, and variable costs Using financial statements to guide a business Cash flow and taxes Financing strategy: debt, equity, or both? Unit 4: Case study: Lee's ice cream Unit 5 operating a small business effectively Addressing legal issues and managing risk Operating for success Management, leadership, & ethical practices Unit 4: case study: onlc training centers Unit 5: Cashing in the brand Franchising, licensing, and harvesting: cashing in your brand Unit 5: Case study: honest tea Appendix 1 Sample student business plan : University Parent, Inc Appendix 2 Bizbuilder business plan Appendix 3 Resources for entrepreneurs Appendix 4 Useful formulas and equations. |
| SUMMARY | |
| Summary | Summary: Textbook for Organizing Your Small Business 10145185 ; Financial Management for Small Business 10145186 ; Marketing Your Small Business 10145187 ; Entrepreneurial Service Management 10145188 ; Writing a Business Plan-Small Business 10145189. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Entrepreneurship |
| ADDED ENTRY | |
| Name | Glackin, Caroline |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uowd.box.com/s/35c0npuccirb3kvsixdwnndmhohvc7wp |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 11784 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 140 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 11 |
| ADDED ENTRY | |
| -- | 11785 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-01-17 | Kinokuniya | 658.11 MA EN | T0058268 | 2017-11-14 | 2017-11-14 | REGULAR |