Zichermann, Gabe, 1974-
Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder - Hoboken, N.J. : John Wiley & Sons, c2010. - xviii, 220 p. : ill. ; 24 cm.
Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business.
9780470562231 0470562234
2009044774
Customer loyalty programs
Customer loyalty
Marketing
658.812 ZI GA
Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder - Hoboken, N.J. : John Wiley & Sons, c2010. - xviii, 220 p. : ill. ; 24 cm.
Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business.
9780470562231 0470562234
2009044774
Customer loyalty programs
Customer loyalty
Marketing
658.812 ZI GA