| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009044774 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780470562231 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0470562234 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.812 ZI GA |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Zichermann, Gabe, |
| Dates |
1974- |
| TITLE STATEMENT |
|---|
| Title |
Game-based marketing : |
| Subtitle |
inspire customer loyalty through rewards, challenges, and contests / |
| Statement of responsibility, etc |
Gabe Zichermann and Joselin Linder |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Hoboken, N.J. : |
| Publisher |
John Wiley & Sons, |
| Date |
c2010. |
| PHYSICAL DESCRIPTION |
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| Extent |
xviii, 220 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| CONTENTS |
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| Contents |
Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Customer loyalty programs |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Customer loyalty |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| ADDED ENTRY |
|---|
| Name |
Linder, Joselin |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
11901 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
11902 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
6180 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
3 |
| ADDED ENTRY |
|---|
| -- |
11903 |