Kim, W Chan
Red ocean traps W. Chan Kim, Reně Mauborgne - Boston, Massachusetts : Harvard Business Review Press, c2017. - v, 38 p. : ill. ; 17 cm. - Harvard business review classics .
"Competing in existing markets is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraordinarily difficult to establish new market spaces. Instead, they get caught in Red Ocean Traps.
9781633692664
Marketing--Decision making
Competition
658.802 KI RE
Red ocean traps W. Chan Kim, Reně Mauborgne - Boston, Massachusetts : Harvard Business Review Press, c2017. - v, 38 p. : ill. ; 17 cm. - Harvard business review classics .
"Competing in existing markets is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraordinarily difficult to establish new market spaces. Instead, they get caught in Red Ocean Traps.
9781633692664
Marketing--Decision making
Competition
658.802 KI RE