Red ocean traps (Record no. 33289)

MARC details
ISBN
International Standard Book Number 9781633692664
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.802 KI RE
MAIN ENTRY--PERSONAL AUTHOR
Authors Kim, W Chan
TITLE STATEMENT
Title Red ocean traps
Statement of responsibility, etc. W. Chan Kim, Reně Mauborgne
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston, Massachusetts :
Publisher Harvard Business Review Press,
Date c2017.
PHYSICAL DESCRIPTION
Extent v, 38 p. :
Other Details ill. ;
Size 17 cm.
SERIES STATEMENT
Series statement Harvard business review classics
SUMMARY
Summary "Competing in existing markets is growing less profitable, so companies must find ways to create new markets. But despite much investment and commitment, companies find it extraordinarily difficult to establish new market spaces. Instead, they get caught in Red Ocean Traps.
STUDY PROGRAM
Program name EMBA902
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Decision making
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Competition
ADDED ENTRY
Personal name Mauborgne, Renee
MAIN ENTRY--PERSONAL AUTHOR
-- 11465
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 17690
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 9164
ADDED ENTRY
-- 11466
Holdings
Date last seen Full call number Barcode Price effective from Koha item type Public note Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
04/12/2017 658.802 KI RE T0058697 04/12/2017 REGULAR Mar2018   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 18/04/2018 AMAUK
04/12/2017 658.802 KI RE T0058698 04/12/2017 REGULAR     Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 15/02/2018 AMAUK