Scott, David Meerman
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / New rules of marketing and PR David Meerman Scott - 6th ed. - Hoboken, New Jersey : Wiley, c2017. - xxi, 426 p. : ill. ; 24 cm.
Earlier edition: 2015. Includes index.
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing.
9781119362418 9781119362449
2017027058
Internet marketing
Internet in public relations
658.872 SC NE
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / New rules of marketing and PR David Meerman Scott - 6th ed. - Hoboken, New Jersey : Wiley, c2017. - xxi, 426 p. : ill. ; 24 cm.
Earlier edition: 2015. Includes index.
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing.
9781119362418 9781119362449
2017027058
Internet marketing
Internet in public relations
658.872 SC NE