| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017027058 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119362418 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119362449 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.872 SC NE |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Scott, David Meerman |
| TITLE STATEMENT |
|---|
| Title |
The new rules of marketing & PR : |
| Subtitle |
how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / |
| Statement of responsibility, etc |
David Meerman Scott |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
New rules of marketing and PR |
| EDITION STATEMENT |
|---|
| Edition |
6th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Hoboken, New Jersey : |
| Publisher |
Wiley, |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 426 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| GENERAL NOTE |
|---|
| General note |
Earlier edition: 2015. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| SUMMARY |
|---|
| Summary |
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet in public relations |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
13912 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
1603 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
13913 |