Safko, Lon
The social media bible : tactics, tools & strategies for business success Lon Safko - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, c2012. - xviii, 622 p. : ill. ; 24 cm.
Includes index.
pt. 1. Tactics and tools -- pt. 2. Strategy : the five steps to social media success.
The go-to guide to social media skills, now in an updated and revised Third Edition. The Social Media Bible is a comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.
9781118269749
Internet marketing
Social media--Economic aspects
Online social networks--Economic aspects
Electronic commerce
658.872 SA SO
The social media bible : tactics, tools & strategies for business success Lon Safko - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, c2012. - xviii, 622 p. : ill. ; 24 cm.
Includes index.
pt. 1. Tactics and tools -- pt. 2. Strategy : the five steps to social media success.
The go-to guide to social media skills, now in an updated and revised Third Edition. The Social Media Bible is a comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.
9781118269749
Internet marketing
Social media--Economic aspects
Online social networks--Economic aspects
Electronic commerce
658.872 SA SO