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Clampitt, Phillip G.

Social media strategy : tools for professionals and organizations Phillip G. Clampitt - Los Angeles : SAGE, c2018. - xxi, 302 p. : ill. ; 23 cm.

Includes index.

Understanding the fundamentals of social media. Who needs a social media strategy? --
What is a social media strategy? --
What are the benefits of a social media strategy? --
The social media cosmos --
Crafting your strategy. Understanding the competitive environment --
Coordinates --
Channels --
Content --
Connections --
Corrections --
Syncing the strategy dots and crafting action plans --
Assessing results. Developing the assessment protocol --
Measuring social media effectiveness / Laleah Fernandez --
Crafting the social media assessment report / Jena Richter Landers --
Conclusion. The mindset of a strategist, the sensibilities of a professional, and the zeal of an enthusiast.

ISBN: 9781506346243

LCCN: 2017012066

Subjects--Topical Terms:
Internet in public relations
Social media
Communication in organizations

Dewey Class. No.: 659.202854678 CL SO