Social media strategy : (Record no. 33486)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017012066
ISBN
International Standard Book Number 9781506346243
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 659.202854678 CL SO
MAIN ENTRY--PERSONAL AUTHOR
Authors Clampitt, Phillip G.
TITLE STATEMENT
Title Social media strategy :
Subtitle tools for professionals and organizations
Statement of responsibility, etc. Phillip G. Clampitt
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Los Angeles :
Publisher SAGE,
Date c2018.
PHYSICAL DESCRIPTION
Extent xxi, 302 p. :
Other Details ill. ;
Size 23 cm.
GENERAL NOTE
General note Includes index.
SUMMARY
Summary Understanding the fundamentals of social media. Who needs a social media strategy? --<br/>What is a social media strategy? --<br/>What are the benefits of a social media strategy? --<br/>The social media cosmos --<br/>Crafting your strategy. Understanding the competitive environment --<br/>Coordinates --<br/>Channels --<br/>Content --<br/>Connections --<br/>Corrections --<br/>Syncing the strategy dots and crafting action plans --<br/>Assessing results. Developing the assessment protocol --<br/>Measuring social media effectiveness / Laleah Fernandez --<br/>Crafting the social media assessment report / Jena Richter Landers --<br/>Conclusion. The mindset of a strategist, the sensibilities of a professional, and the zeal of an enthusiast.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Internet in public relations
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social media
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Communication in organizations
MAIN ENTRY--PERSONAL AUTHOR
-- 1361
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 13913
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 877
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 643
Holdings
Date last seen Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
13/12/2017 659.202854678 CL SO T0058914 13/12/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 02/01/2018 AMAUK