Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 7th ed. - United States : McGraw-Hill Education, 2017. - xxviii, 514 p.: ill. ; 25 cm.
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
9781260083521
Services Marketing
Customer Focus
658.8 ZE SE
Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 7th ed. - United States : McGraw-Hill Education, 2017. - xxviii, 514 p.: ill. ; 25 cm.
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
9781260083521
Services Marketing
Customer Focus
658.8 ZE SE