Services marketing : (Record no. 33598)

MARC details
ISBN
International Standard Book Number 9781260083521
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.8 ZE SE
MAIN ENTRY--PERSONAL AUTHOR
Authors Zeithaml, Valarie A.
TITLE STATEMENT
Title Services marketing :
Subtitle integrating customer focus across the firm
Statement of responsibility, etc. Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
EDITION STATEMENT
Edition statement 7th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication United States :
Publisher McGraw-Hill Education,
Date 2017.
PHYSICAL DESCRIPTION
Extent xxviii, 514 p.:
Other Details ill. ;
Size 25 cm.
SUMMARY
Summary Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
STUDY PROGRAM
Program name MARK938
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Services Marketing
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Customer Focus
ADDED ENTRY
Personal name Bitner, Mary Jo
ADDED ENTRY
Personal name Gremler, Dwayne D.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003361805806666">https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003361805806666</a>
Public note Ebook
MAIN ENTRY--PERSONAL AUTHOR
-- 14991
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 14672
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 14992
ADDED ENTRY
-- 16370
ADDED ENTRY
-- 16371
Holdings
Date last seen Total checkouts Full call number Barcode Date last borrowed Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition Public note Total renewals
05/01/2024 4 658.8 ZE SE T0059066 08/09/2023 16/01/2018 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 15/02/2018 ABE    
16/01/2018   658.8 ZE SE T0059067   16/01/2018 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 15/02/2018 ABE Ebook Available  
23/03/2019 5 658.8 ZE SE T0059068 23/03/2019 16/01/2018 3 DAY LOAN   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 15/02/2018 ABE   3
03/02/2019   658.8 ZE SE T0061729   03/02/2019 TEACHER REF   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Tardis 03/02/2019 Kinokuniya