| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781260083521 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.8 ZE SE |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Zeithaml, Valarie A. |
| TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Subtitle |
integrating customer focus across the firm |
| Statement of responsibility, etc |
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| EDITION STATEMENT |
|---|
| Edition |
7th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
United States : |
| Publisher |
McGraw-Hill Education, |
| Date |
2017. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 514 p.: |
| Other Details |
ill. ; |
| Size |
25 cm. |
| SUMMARY |
|---|
| Summary |
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. |
| STUDY PROGRAM |
|---|
| Program name |
MARK938 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Services Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Customer Focus |
| ADDED ENTRY |
|---|
| Name |
Bitner, Mary Jo |
| ADDED ENTRY |
|---|
| Name |
Gremler, Dwayne D. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003361805806666 |
| Public note |
Ebook |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
14991 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
14672 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
14992 |
| ADDED ENTRY |
|---|
| -- |
16370 |
| ADDED ENTRY |
|---|
| -- |
16371 |