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Meeske, Milan D.

Copywriting for the electronic media : a practical guide / Milan D. Meeske. - 6th ed. - Boston, MA, USA : Thomson Learning, c2009. - xv, 312 p. : ill ; 28 cm.

Includes bibliographical references (p. 303-304) and index.

ISBN: 0495411175

LCCN: 2007930096

Subjects--Topical Terms:
Advertising copy.
Broadcast advertising.

LC Class. No.: HF5825 / .M38 2009