| 000 -LEADER |
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| fixed length control field |
00719cam a22002414a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070604s2009 maua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2007930096 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0495411175 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5825 |
| Item number |
.M38 2009 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126093442.0 |
| CONTROL NUMBER |
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| control field |
20884 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Meeske, Milan D. |
| TITLE STATEMENT |
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| Title |
Copywriting for the electronic media : |
| Remainder of title |
a practical guide / |
| Statement of responsibility, etc |
Milan D. Meeske. |
| EDITION STATEMENT |
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| Edition statement |
6th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, MA, USA : |
| Name of publisher, distributor, etc |
Thomson Learning, |
| Date of publication, distribution, etc |
c2009. |
| PHYSICAL DESCRIPTION |
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| Extent |
xv, 312 p. : |
| Other physical details |
ill ; |
| Dimensions |
28 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. 303-304) and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Advertising copy. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Broadcast advertising. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |