Solomon, Michael R.
Consumer behavior : a European perspective Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg - 6th ed. - Boston : Pearson, c2016. - xxv, 706 p. : 29 cm. col. ill. ; - Always learning .
Includes indexes.
Preface
About the authors
Acknowledgements
Publisher's acknowledgements
Consumers in the marketplace
An introduction to consumer behaviour
A consumer society
Shopping, buying and disposing
How consumers see the world and themselves
Perception
The self
Motivation, lifestyles and values
Consumers as decision-makers
Learning and memory
Attitudes
Individual decision-making
European consumers and their social groups
Groups and sound media
European family structures, household decision-making and age cohorts
Income and social class
Culture and european consumers
Culture and consumer behaviour
Cultural change processes
Consumption and european consumers
Glossary
Indexes.
9781292116723
Consumer behavior--Europe
Consumers Attitudes
658.8342 SO CO
Consumer behavior : a European perspective Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg - 6th ed. - Boston : Pearson, c2016. - xxv, 706 p. : 29 cm. col. ill. ; - Always learning .
Includes indexes.
Preface
About the authors
Acknowledgements
Publisher's acknowledgements
Consumers in the marketplace
An introduction to consumer behaviour
A consumer society
Shopping, buying and disposing
How consumers see the world and themselves
Perception
The self
Motivation, lifestyles and values
Consumers as decision-makers
Learning and memory
Attitudes
Individual decision-making
European consumers and their social groups
Groups and sound media
European family structures, household decision-making and age cohorts
Income and social class
Culture and european consumers
Culture and consumer behaviour
Cultural change processes
Consumption and european consumers
Glossary
Indexes.
9781292116723
Consumer behavior--Europe
Consumers Attitudes
658.8342 SO CO