Consumer behavior : (Record no. 33831)
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INTERNATIONAL STANDARD BOOK NUMBER | |
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International Standard Book Number | 9781292116723 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Call number | 658.8342 SO CO |
MAIN ENTRY--PERSONAL NAME | |
Authors | Solomon, Michael R. |
TITLE STATEMENT | |
Title | Consumer behavior : |
Subtitle | a European perspective |
Statement of responsibility, etc | Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg |
EDITION STATEMENT | |
Edition | 6th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Boston : |
Publisher | Pearson, |
Date | c2016. |
PHYSICAL DESCRIPTION | |
Extent | xxv, 706 p. : |
Size | col. ill. ; |
Other Details | 29 cm. |
SERIES STATEMENT | |
Series statement | Always learning |
GENERAL NOTE | |
General note | Includes indexes. |
CONTENTS | |
Contents | Preface About the authors Acknowledgements Publisher's acknowledgements Consumers in the marketplace An introduction to consumer behaviour A consumer society Shopping, buying and disposing How consumers see the world and themselves Perception The self Motivation, lifestyles and values Consumers as decision-makers Learning and memory Attitudes Individual decision-making European consumers and their social groups Groups and sound media European family structures, household decision-making and age cohorts Income and social class Culture and european consumers Culture and consumer behaviour Cultural change processes Consumption and european consumers Glossary Indexes. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Consumer behavior |
Geographic | Europe |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Consumers Attitudes |
ADDED ENTRY | |
Name | Bamossy, Gary J. |
ADDED ENTRY | |
Name | Askegaard, Soren |
ADDED ENTRY | |
Name | Hogg, Margaret K. |
MAIN ENTRY--PERSONAL NAME | |
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SUBJECT ADDED ENTRY--TOPICAL TERM | |
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SUBJECT ADDED ENTRY--TOPICAL TERM | |
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ADDED ENTRY | |
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Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
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University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-05-06 | AMAUK | 658.8342 SO CO | T0059434 | 2018-03-07 | 2018-03-07 | REGULAR | April2018 |