Public relations strategy, theory, and cases :
Hansen-Horn, Tricia L.,
Public relations strategy, theory, and cases : praxis at its best Tricia Hansen-Horn and Adam E. Horn - New York : Peter Lang, 2017. - pages cm
Includes index.
Presenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be.
9781433120794 9781433120800
2017047845
Public relations--Case studies
Strategic planning--Case studies
659.2
Public relations strategy, theory, and cases : praxis at its best Tricia Hansen-Horn and Adam E. Horn - New York : Peter Lang, 2017. - pages cm
Includes index.
Presenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be.
9781433120794 9781433120800
2017047845
Public relations--Case studies
Strategic planning--Case studies
659.2