Public relations strategy, theory, and cases : (Record no. 33835)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017047845
ISBN
International Standard Book Number 9781433120794
ISBN
International Standard Book Number 9781433120800
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 659.2
MAIN ENTRY--PERSONAL AUTHOR
Authors Hansen-Horn, Tricia L.,
TITLE STATEMENT
Title Public relations strategy, theory, and cases :
Subtitle praxis at its best
Statement of responsibility, etc. Tricia Hansen-Horn and Adam E. Horn
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Publisher Peter Lang,
Date 2017.
PHYSICAL DESCRIPTION
Extent pages cm
GENERAL NOTE
General note Includes index.
SUMMARY
Summary Presenting a robust introduction to public relations strategy helps readers to explore their perceptions of what Public relations strategy is or might be.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Public relations
Form Case studies
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Strategic planning
Form Case studies
ADDED ENTRY
Personal name Horn, Adam E.
MAIN ENTRY--PERSONAL AUTHOR
-- 17612
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 17613
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 10690
ADDED ENTRY
-- 17614
Holdings
Date last seen Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
08/03/2018 659.2HA PU T0059438 08/03/2018 ON ORDER   Dewey Decimal Classification   Ordered   University of Wollongong in Dubai University of Wollongong in Dubai On Order 08/03/2018 AMAUK