Grigsby, Mike
Marketing analytics : a practical guide to improving consumer insights using data techniques Mike Grigsby - 2nd ed. - London : Kogan Page, c2018. - xiv, 217 p. : ill. ; 24 cm. - Marketing science series .
Previous edition: 2015.
Includes bibliographical references and index.
9780749482169
2015016002
Marketing research
Marketing
BUSINESS & ECONOMICS--Marketing--Research
COMPUTERS--Database Management--Data Mining
BUSINESS & ECONOMICS--E-Commerce--Internet Marketing
658.83 GR MA
Marketing analytics : a practical guide to improving consumer insights using data techniques Mike Grigsby - 2nd ed. - London : Kogan Page, c2018. - xiv, 217 p. : ill. ; 24 cm. - Marketing science series .
Previous edition: 2015.
Includes bibliographical references and index.
9780749482169
2015016002
Marketing research
Marketing
BUSINESS & ECONOMICS--Marketing--Research
COMPUTERS--Database Management--Data Mining
BUSINESS & ECONOMICS--E-Commerce--Internet Marketing
658.83 GR MA