Marketing analytics : (Record no. 33989)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2015016002 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749482169 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.83 GR MA |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Grigsby, Mike |
| TITLE STATEMENT | |
| Title | Marketing analytics : |
| Subtitle | a practical guide to improving consumer insights using data techniques |
| Statement of responsibility, etc | Mike Grigsby |
| EDITION STATEMENT | |
| Edition | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Publisher | Kogan Page, |
| Date | c2018. |
| PHYSICAL DESCRIPTION | |
| Extent | xiv, 217 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| SERIES STATEMENT | |
| Series statement | Marketing science series |
| GENERAL NOTE | |
| General note | Previous edition: 2015. Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing research |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | BUSINESS & ECONOMICS |
| General | Marketing |
| -- | Research |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | COMPUTERS |
| General | Database Management |
| -- | Data Mining |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | BUSINESS & ECONOMICS |
| General | E-Commerce |
| -- | Internet Marketing |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 18363 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 123 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 18364 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 18365 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 18366 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2018-04-25 | AMAUK | 1 | 1 | 658.83 GR MA | T0059627 | 2020-10-19 | 2020-09-21 | 2020-09-21 | 2018-04-16 | REGULAR | may2018 |