Strategic social media :
Mahoney, L. Meghan
Strategic social media : from marketing to social change L. Meghan Mahoney and Tang Tang - Chichester, West Sussex, UK : Wiley-Blackwell, 2017. - ix, 347 p. : ill. ; 26 cm.
Includes bibliographical references and index.
This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
9781118556849
2017449035
Social media--Marketing
Social marketing
Internet marketing
Online social networks
User-generated content.
Internet marketing
Social media
User-generated content.
302.3 MA ST
Strategic social media : from marketing to social change L. Meghan Mahoney and Tang Tang - Chichester, West Sussex, UK : Wiley-Blackwell, 2017. - ix, 347 p. : ill. ; 26 cm.
Includes bibliographical references and index.
This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
9781118556849
2017449035
Social media--Marketing
Social marketing
Internet marketing
Online social networks
User-generated content.
Internet marketing
Social media
User-generated content.
302.3 MA ST