Strategic social media : (Record no. 34258)
[ view plain ]
| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2017449035 |
| ISBN | |
| International Standard Book Number | 9781118556849 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 302.3 MA ST |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Mahoney, L. Meghan |
| TITLE STATEMENT | |
| Title | Strategic social media : |
| Subtitle | from marketing to social change |
| Statement of responsibility, etc. | L. Meghan Mahoney and Tang Tang |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chichester, West Sussex, UK : |
| Publisher | Wiley-Blackwell, |
| Date | 2017. |
| PHYSICAL DESCRIPTION | |
| Extent | ix, 347 p. : |
| Other Details | ill. ; |
| Size | 26 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Note | Includes bibliographical references and index. |
| SUMMARY | |
| Summary | This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Social media |
| General | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Social marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Online social networks |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | User-generated content. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Social media |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | User-generated content. |
| ADDED ENTRY | |
| Personal name | Tang, Tang |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://uowd.box.com/s/atpokrlg9ncxv98g9b3s8udkgh7yqawx">https://uowd.box.com/s/atpokrlg9ncxv98g9b3s8udkgh7yqawx</a> |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 19619 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 16666 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2975 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1603 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 5603 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 19620 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1603 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 877 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 19620 |
| ADDED ENTRY | |
| -- | 19621 |
| Date last seen | Full call number | Barcode | Price effective from | Koha item type | Public note | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/06/2018 | 302.3 MA ST | T0060007 | 11/06/2018 | REGULAR | July2018 | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 27/06/2018 | AMAUK |