Malhotra, Naresh K.
Marketing research : an applied orientation Naresh K. Malhotra - 7th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2019. - xxvi, 856 p. : ill., ; 29 cm.
Includes bibliographical references and index.
Introduction and early phases of marketing research --
Research design formula -- Data collection, preparation analysis and reporting.
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
9780134734842
Marketing research
Marketing research--Methodology
658.83 MA MA
Marketing research : an applied orientation Naresh K. Malhotra - 7th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2019. - xxvi, 856 p. : ill., ; 29 cm.
Includes bibliographical references and index.
Introduction and early phases of marketing research --
Research design formula -- Data collection, preparation analysis and reporting.
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
9780134734842
Marketing research
Marketing research--Methodology
658.83 MA MA