Marketing research : (Record no. 34356)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780134734842
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number	658.83 MA MA
MAIN ENTRY--PERSONAL NAME
Authors	Malhotra, Naresh K.
TITLE STATEMENT
Title	Marketing research :
Subtitle	an applied orientation
Statement of responsibility, etc	Naresh K. Malhotra
EDITION STATEMENT
Edition	7th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Upper Saddle River, NJ :
Publisher	Pearson/Prentice Hall,
Date	c2019.
PHYSICAL DESCRIPTION
Extent	xxvi, 856 p. :
Other Details	ill., ;
Size	29 cm.
GENERAL NOTE
General note	Includes bibliographical references and index.
CONTENTS
Contents	Introduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting.
SUMMARY
Summary	This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
STUDY PROGRAM
Program name	HDR900 MARK977
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Marketing research
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Marketing research
General	Methodology
MAIN ENTRY--PERSONAL NAME
--	8630
SUBJECT ADDED ENTRY--TOPICAL TERM
--	123
SUBJECT ADDED ENTRY--TOPICAL TERM
--	19914

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Date last borrowed	Price effective from	Koha item type	Public note
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2018-07-03	AMAUK	2	658.83 MA MA	T0060116	2023-07-05	2023-06-21	2018-06-20	REGULAR	July2018

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