Dunne, Patrick M.
Retailing Patrick M. Dunne, Robert F. Lusch, James R. Carver - 8th ed. - Mason, OH : South-Western, Cengage Learning, c2014. - xxiii, 683 p. : col. ill ; 26 cm.
Part I: INTRODUCTION TO RETAILING. 1. Perspectives on Retailing.2. Retail Strategic Planning and Operations Management.Part II: THE RETAILING ENVIROMENT. 3. Retail Customers.4. Evaluating the Competition in Retailing.5. Managing the Supply Chain.6. Legal and Ethical Behavior.Part III: Market Selection and Location Analysis.7. Market Selection and Retail Location Analysis.Part IV: Managing Retail Operations.8. Managing a Retailer's Finances.9. Merchandise Buying and Handling.10. Merchandise Pricing.11. Advertising and Promotion.12. Customer Service and Retail Selling.13. Store Layout and Design.Part V: Retail Administration.14. Managing People.Appendix.Glossary.Endnotes.Subject Index.URL Index.
'Retailing' puts students on the inside track to success in the fast-moving retail industry. It is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this text endorsement by the National Retailing Federation.
9781285091136
2006939680
Retail trade
658.87 DU RE
Retailing Patrick M. Dunne, Robert F. Lusch, James R. Carver - 8th ed. - Mason, OH : South-Western, Cengage Learning, c2014. - xxiii, 683 p. : col. ill ; 26 cm.
Part I: INTRODUCTION TO RETAILING. 1. Perspectives on Retailing.2. Retail Strategic Planning and Operations Management.Part II: THE RETAILING ENVIROMENT. 3. Retail Customers.4. Evaluating the Competition in Retailing.5. Managing the Supply Chain.6. Legal and Ethical Behavior.Part III: Market Selection and Location Analysis.7. Market Selection and Retail Location Analysis.Part IV: Managing Retail Operations.8. Managing a Retailer's Finances.9. Merchandise Buying and Handling.10. Merchandise Pricing.11. Advertising and Promotion.12. Customer Service and Retail Selling.13. Store Layout and Design.Part V: Retail Administration.14. Managing People.Appendix.Glossary.Endnotes.Subject Index.URL Index.
'Retailing' puts students on the inside track to success in the fast-moving retail industry. It is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this text endorsement by the National Retailing Federation.
9781285091136
2006939680
Retail trade
658.87 DU RE