| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2006939680 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781285091136 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.87 DU RE |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Dunne, Patrick M. |
| TITLE STATEMENT |
|---|
| Title |
Retailing |
| Statement of responsibility, etc |
Patrick M. Dunne, Robert F. Lusch, James R. Carver |
| EDITION STATEMENT |
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| Edition |
8th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Mason, OH : |
| Publisher |
South-Western, Cengage Learning, |
| Date |
c2014. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxiii, 683 p. : |
| Other Details |
col. ill ; |
| Size |
26 cm. |
| CONTENTS |
|---|
| Contents |
Part I: INTRODUCTION TO RETAILING. 1. Perspectives on Retailing.2. Retail Strategic Planning and Operations Management.Part II: THE RETAILING ENVIROMENT. 3. Retail Customers.4. Evaluating the Competition in Retailing.5. Managing the Supply Chain.6. Legal and Ethical Behavior.Part III: Market Selection and Location Analysis.7. Market Selection and Retail Location Analysis.Part IV: Managing Retail Operations.8. Managing a Retailer's Finances.9. Merchandise Buying and Handling.10. Merchandise Pricing.11. Advertising and Promotion.12. Customer Service and Retail Selling.13. Store Layout and Design.Part V: Retail Administration.14. Managing People.Appendix.Glossary.Endnotes.Subject Index.URL Index. |
| SUMMARY |
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| Summary |
'Retailing' puts students on the inside track to success in the fast-moving retail industry. It is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this text endorsement by the National Retailing Federation. |
| STUDY PROGRAM |
|---|
| Program name |
MARK997 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Retail trade |
| ADDED ENTRY |
|---|
| Name |
Lusch, Robert F. |
| ADDED ENTRY |
|---|
| Name |
Carver, James R. |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
19927 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
11923 |
| ADDED ENTRY |
|---|
| -- |
19928 |
| ADDED ENTRY |
|---|
| -- |
20404 |