Quix, F.W.J.
Retail marketing / F.W.J. Quix; R.P. Van Der Kind - 1st ed. - London : Routledge, 2014. - 575 p. : col. ill. ; 26 cm.
Part 1: The Retail Sector 1. Retail Marketing 2. Retail in the Netherlands 3. Retail Sales in International Perspective 4. Trends in Retail Towards 2020 Part 2: The Strategic Process in the Retail Market 5. The Strategic Process in Retail 6. The Strategic Process in the Retail: A closer look 7. Dynamics in Retail Part 3: External Analysis 8. Environmental Analysis 9. Competitive Analysis Part 4: Internal Analysis 10. The Concept of Turnover in Commercial Retail 11. Revenue Analysis 12. Revenue from Product 13. Profitability Part 5: From Analysis to Strategy 14. SWOT to Marketing 15. Audience or Target 16. Product or Range 17. Location of the Establishment 18. Price 19. Promotion Part 6: Internal Marketing 20. Staff 21. Physical Distribution 22. Presentation Part 7: Control 23. Control the Execution 24. Control Instruments
9781138141230 1138141232
Marketing
Retail marketing
Strategic planning
BUSINESS & ECONOMICS--Industrial Management
BUSINESS & ECONOMICS--Management
BUSINESS & ECONOMICS--Management Science
BUSINESS & ECONOMICS--Marketing--General
658.87 QU RE
Retail marketing / F.W.J. Quix; R.P. Van Der Kind - 1st ed. - London : Routledge, 2014. - 575 p. : col. ill. ; 26 cm.
Part 1: The Retail Sector 1. Retail Marketing 2. Retail in the Netherlands 3. Retail Sales in International Perspective 4. Trends in Retail Towards 2020 Part 2: The Strategic Process in the Retail Market 5. The Strategic Process in Retail 6. The Strategic Process in the Retail: A closer look 7. Dynamics in Retail Part 3: External Analysis 8. Environmental Analysis 9. Competitive Analysis Part 4: Internal Analysis 10. The Concept of Turnover in Commercial Retail 11. Revenue Analysis 12. Revenue from Product 13. Profitability Part 5: From Analysis to Strategy 14. SWOT to Marketing 15. Audience or Target 16. Product or Range 17. Location of the Establishment 18. Price 19. Promotion Part 6: Internal Marketing 20. Staff 21. Physical Distribution 22. Presentation Part 7: Control 23. Control the Execution 24. Control Instruments
9781138141230 1138141232
Marketing
Retail marketing
Strategic planning
BUSINESS & ECONOMICS--Industrial Management
BUSINESS & ECONOMICS--Management
BUSINESS & ECONOMICS--Management Science
BUSINESS & ECONOMICS--Marketing--General
658.87 QU RE