| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138141230 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1138141232 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.87 QU RE |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Quix, F.W.J. |
| TITLE STATEMENT |
|---|
| Title |
Retail marketing / |
| Statement of responsibility, etc |
F.W.J. Quix; R.P. Van Der Kind |
| EDITION STATEMENT |
|---|
| Edition |
1st ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London : |
| Publisher |
Routledge, |
| Date |
2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
575 p. : |
| Other Details |
col. ill. ; |
| Size |
26 cm. |
| CONTENTS |
|---|
| Contents |
Part 1: The Retail Sector 1. Retail Marketing 2. Retail in the Netherlands 3. Retail Sales in International Perspective 4. Trends in Retail Towards 2020 Part 2: The Strategic Process in the Retail Market 5. The Strategic Process in Retail 6. The Strategic Process in the Retail: A closer look 7. Dynamics in Retail Part 3: External Analysis 8. Environmental Analysis 9. Competitive Analysis Part 4: Internal Analysis 10. The Concept of Turnover in Commercial Retail 11. Revenue Analysis 12. Revenue from Product 13. Profitability Part 5: From Analysis to Strategy 14. SWOT to Marketing 15. Audience or Target 16. Product or Range 17. Location of the Establishment 18. Price 19. Promotion Part 6: Internal Marketing 20. Staff 21. Physical Distribution 22. Presentation Part 7: Control 23. Control the Execution 24. Control Instruments |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Retail marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Strategic planning |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
BUSINESS & ECONOMICS |
| General |
Industrial Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
BUSINESS & ECONOMICS |
| General |
Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
BUSINESS & ECONOMICS |
| General |
Management Science |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
BUSINESS & ECONOMICS |
| General |
Marketing |
| -- |
General |
| ADDED ENTRY |
|---|
| Name |
Van Der Kind, R.P. |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
24513 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
3 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
24514 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
318 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
184 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
185 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
186 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
19733 |
| ADDED ENTRY |
|---|
| -- |
24515 |