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Strategic marketing :

Abratt, Russell

Strategic marketing : concepts and cases Russell Abratt and Michael Bendixen - London ; New York : Routledge, c2019. - x, 147 p. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781138593640

Subjects--Topical Terms:
Strategic planning
Marketing--Management--Case studies

Dewey Class. No.: 658.800722 AB ST

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