Strategic marketing : (Record no. 36008)

MARC details
ISBN
International Standard Book Number 9781138593640
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.800722 AB ST
MAIN ENTRY--PERSONAL AUTHOR
Authors Abratt, Russell
TITLE STATEMENT
Title Strategic marketing :
Subtitle concepts and cases
Statement of responsibility, etc. Russell Abratt and Michael Bendixen
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London ; New York :
Publisher Routledge,
Date c2019.
PHYSICAL DESCRIPTION
Extent x, 147 p. ;
Size 24 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Strategic planning
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Management
Form Case studies
ADDED ENTRY
Personal name Bendixen, Michael
MAIN ENTRY--PERSONAL AUTHOR
-- 28637
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 318
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 28638
ADDED ENTRY
-- 28639
Holdings
Date last seen Full call number Barcode Price effective from Koha item type Public note Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
18/05/2019 658.800722 AB ST T0062456 18/05/2019 REGULAR June2019   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 26/05/2019 AMAUK