Ward, Anne Ahola
The SEO battlefield : winning strategies for search marketing programs Anne Ahola Ward - Beijing ; Boston : O'Reilly, 2017. - xvi, 185 p. : ill. ; 24 cm.
Includes index.
Welcome to the battlefield --
The SEO mindset --
Standards, philosophies, and finances --
Tools for SEO measurement and beyond --
Setting up programs and reporting --
Campaign management --
Technical SEO elements for success --
Mobile search --
Case studies --
Uncharted search frontiers.
With this practical guide, you'll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.
9781491958377 1491958375
2017446027
Internet marketing
Web search engines
Web sites--Design
Internet searching.
658.872 WA SE
The SEO battlefield : winning strategies for search marketing programs Anne Ahola Ward - Beijing ; Boston : O'Reilly, 2017. - xvi, 185 p. : ill. ; 24 cm.
Includes index.
Welcome to the battlefield --
The SEO mindset --
Standards, philosophies, and finances --
Tools for SEO measurement and beyond --
Setting up programs and reporting --
Campaign management --
Technical SEO elements for success --
Mobile search --
Case studies --
Uncharted search frontiers.
With this practical guide, you'll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.
9781491958377 1491958375
2017446027
Internet marketing
Web search engines
Web sites--Design
Internet searching.
658.872 WA SE