The SEO battlefield : (Record no. 36056)
[ view plain ]
| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2017446027 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781491958377 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1491958375 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.872 WA SE |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Ward, Anne Ahola |
| TITLE STATEMENT | |
| Title | The SEO battlefield : |
| Subtitle | winning strategies for search marketing programs |
| Statement of responsibility, etc | Anne Ahola Ward |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Beijing ; Boston : |
| Publisher | O'Reilly, |
| Date | 2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xvi, 185 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| GENERAL NOTE | |
| General note | Includes index. |
| CONTENTS | |
| Contents | Welcome to the battlefield -- The SEO mindset -- Standards, philosophies, and finances -- Tools for SEO measurement and beyond -- Setting up programs and reporting -- Campaign management -- Technical SEO elements for success -- Mobile search -- Case studies -- Uncharted search frontiers. |
| SUMMARY | |
| Summary | With this practical guide, you'll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Web search engines |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Web sites |
| General | Design |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet searching. |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 29035 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1603 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 19923 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 15334 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 761 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-11-04 | MERIC | 1 | 658.872 WA SE | T0062505 | 2021-11-16 | 2021-11-10 | 2019-05-21 | REGULAR | Nov2019 |