Trott, Paul
Innovation management and new product development Paul Trott - 6th ed. - Harlow : Pearson Education Limited, c2017. - xxix, 635 p. : ill. ; 25 cm. - Always learning .
Revised edition of the author's Innovation management and new product development, 2012.
• Preface
• Acknowledgements
• Plan of the book
• Innovation management
• Innovation management : an introduction
• National systems of innovation and entrepreneurship
• Technology diffusion and markets
• Managing innovation within firms
• Operations and process innovation
• Managing intellectual property
• Managing organisational knowledge
• Strategic alliances and networks
• Management of research and development
• Managing r&d projects
• Open innovation and technology transfer
• Business models
• Product and brand strategy
• New product development
• New service innovation
• Market research and its influence on new product development
• Managing the new product development process
• References
• Further reading
• Index.
9781292133423
2016028496
Technological innovations--Management
Industrial management
Product management
658.575 TR IN
Innovation management and new product development Paul Trott - 6th ed. - Harlow : Pearson Education Limited, c2017. - xxix, 635 p. : ill. ; 25 cm. - Always learning .
Revised edition of the author's Innovation management and new product development, 2012.
• Preface
• Acknowledgements
• Plan of the book
• Innovation management
• Innovation management : an introduction
• National systems of innovation and entrepreneurship
• Technology diffusion and markets
• Managing innovation within firms
• Operations and process innovation
• Managing intellectual property
• Managing organisational knowledge
• Strategic alliances and networks
• Management of research and development
• Managing r&d projects
• Open innovation and technology transfer
• Business models
• Product and brand strategy
• New product development
• New service innovation
• Market research and its influence on new product development
• Managing the new product development process
• References
• Further reading
• Index.
9781292133423
2016028496
Technological innovations--Management
Industrial management
Product management
658.575 TR IN